• 23/01/2023

B2B Marketing Manager (NL & Belgium)

B2B Marketing Manager (NL & Belgium)

B2B Marketing Manager (NL & Belgium) 150 150 Levy Professionals

Levy Professionals

Our client is a leading provider of Market Research services, working together with Europe’s largest brands and agencies.

They have proprietary panels in multiple European countries and are able to provide respondents for online research surveys as well as providing software & tools to market research companies.

As the company is growing, they are now looking for a Dutch Marketing Manager who will be in charge of managing the Dutch panel and B2B communications in the Netherlands and Belgium.

What you’ll be doing:

B2B Marketing:
* Implement B2B communication strategy in the Netherlands.
* Design and implement a predictable lead generation funnel for sales
* Setup and manage SEA, SEO, Social, Display (dsp), affiliate and email campaigns
* Organize and manage events
* Develop & grow relations with relevant market stakeholders & thought leaders
* Write commercially viable content for newsletter articles, conference agendas & marketing sales collateral
* Conduct in-depth phone / face to face interviews with thought leaders for breaking content

B2C Marketing – Panel Management:
* General panel management
o You are responsible for activating, managing, retaining and facilitating the community on all platforms.
o You are responsible for the marketing strategy and communication strategy and execution of the panel
o You have clear ideas about increasing the experience of research, survey participation and panel membership
* Recruit qualitative panel members
o Manage the existing acquisition sources: Facebook ads, affiliates, partnerships
o Initiate and test new paid sources and manage free sources: refer a friend
o Continuous monitoring of the KPI’s regarding conversion and quality of the lead sources
* Manage and optimise the Panel Member Experience
o Participate in the definition of the multichannel CRM strategy
o Manage the animation plan: newsletters, push notifications…
o Manage trigger campaigns
o Manage social media and manage the rewards
* Manage and optimise the platforms (website, app) and provide content support

Who you are:
* 3+ years’ experience in digital marketing
* Have good knowledge of which target groups are present on which social media, and how best to address them
* Experience in the research or marketing world is a plus.
* Experience in dealing with web-based tools (e.g. content management systems, Google Adwords or Analytics)
* Very good time management and strong organizational skills
* Very good communication and teamwork skills
* Creativity and inventiveness are a great advantage
* Confident feeling for language and a high affinity for numbers
* Perfect command of written and spoken Dutch. Fluent in English

About us:
Levy is an international IT staffing organisation providing recruitment and project resourcing services to companies ranging from start-ups to well established global players across the UK, Holland, Germany, Belgium and the USA. By partnering with our clients, we provide tailored interim and permanent IT staffing solutions to help them deliver their initiatives across applications and infrastructure, touching areas such as Digital, Data, Cloud, Cybersecurity and ERP.

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